OnCars

OnCars, a joint venture between Motr, Inc. and MMC, has created an online destination for in-market car buyers and enthusiasts looking for the world's most compelling and emotionally engaging car-related content.

OnCars starts with the premise that cars are not commodities, defined merely by their features and price. Every car has a unique personality and represents an emotional proposition that speaks to consumers.

The OnCars mission is to convey the proposition and unique personality of each car with engaging content that speeds the journey from new car consideration to purchase.

The OnCars team tests and reviews cars in comprehensive, multi-episode vehicle evaluations. These cars are "tent pole" attractions showcasing new cars and segment leaders most likely to be of interest to consumers.

The visual quality of the content is extraordinary. Professional broadcast-quality video produced by a world-class creative team is captured in 720p high definition in the OnCars Studio – assets suitable for broadcast, online, public relations, auto show, training, collateral and dealer applications.

Stunning videos, expert reviews, plus images from some of the world's leading automotive photographers and cinematographers, is a combination that is redefining the online and mobile market for car buyers and enthusiasts.

The result is an unparalleled level of excellence in production, distribution and syndication to meet customer needs and an immersive end user experience that's as close as possible to actually driving the cars themselves.

By elevating the presentation of web-originated auto-related content to a new level of quality beyond anything seen before, OnCars continues to break new ground in the digital space for the automotive industry. Recent activity with Mazda, Mini JC works, Nitto Tires and Tesla for exclusive OnCars content attest to the success of the strategy.

For details of customized online programs incorporating multi-tiered advertising and sponsorship opportunities, please contact MMC:

advertising@corp.mail.com
sponsorship@corp.mail.com

The OnCars Audience

College-educated, above average household income, 18-54 years, 60% male, 40% female, car buyers and enthusiasts – highly engaged in OnCars video content versus the average time spent on video consumption for the total Internet.

OnCars' viewers are 2.5 times more likely to have shopped for a new car online in the past six months than the average Internet user.

The audience can access OnCars content on OnCars, on the home page and automotive page of the Mail.com portal, and in OnCars videos on YouTube and on the SpeedTV website.

The OnCars Team

Paul Pfanner, President and CEO; Bill Sparks, Creative Director & COO; Rick Graves, Creative Director and Executive Producer; Emile Bouret, Road Test and Design Editor.