Movieline

Movieline was completely ahead of its time as an irreverent and intelligent "must-read" national magazine known for its obsessive devotion to movies, legendary celebrity interviews and commentary about life in Hollywood. Recapturing its iconic voice, MMC launched the new online version, Movieline, leveraging every inch of this rich history in a new, relevant and fresh way — creating an online destination with the vitality and immediacy of a Hollywood blog, coupled with extensive coverage of entertainment and pop culture.

The site features all original content from the witty minds of a veteran editorial team. With their signature wry and informed wit, Senior Editor, Seth Abramovitch, Editors Kyle Buchanan and S.T. VanAirsdale, and Editor at large, Mark Lisanti, formerly of Defamer.com, combined forces to ensure Movieline is the premier entertainment site and the indispensable reference point for everything related to the world of movies and TV. The site has daily and weekly features ranging from movie and television reviews to insider interviews, as well as breaking stories on current and up-and-coming talent. Unlike other sources of coverage that merely aggregate content from a distance, Movieline has the "inside track" that cuts through the spin to deliver the smartest, most informed take with a deliciously irreverent tone, making it an addictive site for all followers of entertainment.

For details of customized online programs incorporating multi-tiered advertising and sponsorship opportunities, please contact MMC:

advertising@corp.mail.com
sponsorship@corp.mail.com

The Movieline Audience

Professional, college-educated, 18-35 years, males and females who enjoy tapping into sources of information about entertainment to stay "in the know".

Influencers in their community, they can debate the merits of a comic book blockbuster as effectively as an obscure foreign film, and their DVR is filled to capacity with the season's most "buzz-worthy" TV – from Mad Men to Gossip Girl, and everything in between.

The audience can access Movieline's online content on Movieline.com, and home page and entertainment page of the Mail.com portal.

The Movieline Team

Movieline features all original online content from a uniquely qualified and experienced editorial team under the direction of General Manager Charles Runnette. One of the best editorial teams in the entertainment industry, Senior Editor, Seth Abramovitch, Editors Kyle Buchanan and S.T. VanAirsdale, Editor at Large, Mark Lisanti, and Associate Editors Louis Virtel and Julie Miller set the standards for smart, witty and well-informed commentary.

Movieline Hosts Hamilton Behind the Camera Premium Award Show & Year-Round Events

Movieline produces Hamilton Behind the Camera Awards, an exclusive, premium annual award show, as well as a number of other movie-related events.

Movieline engages with each brand to create an integrated, organic and enduring presence before, during and after each event. The events are a platform to showcase "must have" brands associated with the movie and TV entertainment industry. Exclusive, original content, marketing and publicity reach a national and international audience well beyond the participants at the events thereby inspiring a community of followers who identify with the talent, glamour and lifestyle of celebrities involved in the creation of movie and TV entertainment.

Events cross-collateralize each other with content and viewership to create a valuable portfolio for brand awareness and media delivery among consumers and industry influencers.